New Orleans Hotel Concept
During my pursuit of my Master's degree, I created a sample portfolio for the fictional release of another Graduate Hotel. This hotel would be located in New Orleans, LA, featuring callbacks to Graduate brand standards and New Orleans traditions. See below some example documents created to elaborate on the concept and inform the public about the newest addition to the well-known brand.
Creative Brief
Outlines the concept for the newest hotel in the portfolio, highlighting brand standards and New Orleans tradition.
News Release
Example of a news release alerting the public to the opening of the hotel, including fictitious quotes for leaders.
ROI Memo
Focusing on the ROI and KPIs expected to come from this new hotel on the company and the community.
Infographic
Infographic used for online communication to inform the public of the hotel and advertise the location.